DIRECT MAIL GLOSSARY OF TERMS
Definitions of commonly used words
in the direct mail industry

Address Correction Requested -- Update your mailing lists with U.S.P.S. provided new address for a person who moved.
Bulk Mail -- Using the U.S.P.S. to deliver your companies message in mass quantities at a reduced postage rate.
BRM (Business Reply Mail) -- A service enabling Advertisers to receive First-Class Mail back from customers on their mailing lists.
Carrier Presort -- Mail on which the carrier route number for delivery is identified for a reduced postage rate.
Conversion -- The progression of an inquirer from a mailing list into a purchaser.
Demographics -- Consumer mailing lists - Socioeconomic characteristics, e.g. age, income and home ownership.
Direct Mail Strategies -- Using the U.S.P.S. to deliver your companies message, e.g. bulk mailing with postcards, a bi-fold mailer, a tri-fold mailer.
DMA Mail Preference Service (MPS) -- The Direct Marketing Association services enables individuals to remove their names and addresses from bulk mailing lists.
Geographics -- Selection on mailing lists based upon territories, e.g. state, SMSA, SCF or ZIP codes.
Indicia -- Preprinted marking (stamp area) on each piece of Standard Mail denoting postage paid.
List Broker -- A company serving as liaison between list owners and the Direct Mail Advertisers who use them.
Merge/Purge Mailing List -- To combine names, addresses and related data from various marketing lists to identify and eliminate duplicate names.
Presort Standard -- Third Class Mail.
Psychographics -- Characteristics denoting lifestyles, hobbies or attitudes of prospects.
Response Rate -- The percentage of responders to a mail marketing campaign.
Return-On-Investment (ROI) -- Anticipated profits above costs of a bulk mailing campaign.
Return Postage Guaranteed -- Presort Standard Mail is returned by the U.S.P.S. as undeliverable for a nominal fee.
SCF -- The first three digits of a ZIP code.
SIC -- U.S. classification code indicating type of business.
Unlimited Use -- Business Lists and Consumer Mailing Lists rented for an unlimited number of times for marketing - usually within 12 month period.

Our lists include targeted consumer mailing lists, business leads or B2B mailing lists, new home owner lists, new movers and more.

Also, enjoy complete service: design, printing, mailing lists
and mailing services.

A Shelley Design is a professional direct advertising firm located in Southern California, assisting a nationwide clientele with national direct mail marketing. Our direct marketing services include, but are not limited to, interior design firm marketing strategies, interior designer advertising, interior design firm website build, Direct Mail Advertising, Automotive Direct Mail, Car Dealership Mailing, Car Dealer Mailer Design, Auto Dealer Direct Mail Marketing, Direct Mail Design, Consumer Mailing Lists, Self Mailer Marketing Campaigns, Envelope Mailers, Financial Institution Mailings, Real Estate Mailing, Retail and Medical Mail Marketing, Business Mailing Lists, Business Growth Marketing and Business Lead Generation, Business Formation, Corporate Identity Design, Brochure Designs, Website Design, Web Site Creation, Ecommerce Website Design.