The First Impression Mystique

We are all familiar with the fundamental principle of making a good first impression. In business, passing a company brochure, business card or sales literature to a new prospect can either make one stand tall and proud of their corporate image or shrink back—hoping the prospect doesn't notice.

Brochure Design
Whether you are a start-up / new business or just looking to re-design your company's brochure while maintaining a cohesive brand, A Shelley Design can assist with developing a professional, lasting-impression corporate brochure at a reasonable cost!

Direct Mail Design
The self mailer bifold or trifold eliminates the cost of producing additional materials, inserting into an envelope and paying more for printing and mail processing. Self-mailers are a quick and easy direct mail option, enabling you to introduce a new product, announce a sale or make contact with customers in short order.

Direct Mail Has Its Advantages
• Highly target recipients with a custom direct mail list.

• Protect against too high a response. When running an advertisement, you never know whether you'll get 10 responses or 10,000. For a small business, a high response to an advertisement can be even more adverse than a minimal response. Poor customer service to prospect's response will harm your new relationship even before it's established. With direct mailing, you can start out with a smaller quantity test mailing to survey the response and make sure you can handle the influx of these new customers.

• Marketing cost is relatively modest. More accurately, you enjoy the option of building a campaign to fit a large or small budget.

• Direct mail turn around time is quick. With a smaller campaign to a targeted audience, you can purchase a mailing list, develop your direct mail materials (including direct mail letter, flyer, reply card), process a mailing and start to receive results in short order - usually within 2 to 3 weeks. This is faster than typical marketing strategies--and much faster than waiting for the phone to ring.

• Testing different calls to action help to garner the most optimal message and sales approach. By making different offers to different segments of your mailing list, you can glean which pitch is best for your overall ROI. As you try different sales offers and different designs, you'll find which is best for your marketing needs. Then set a goal to top that success in your next mailing. With time and consistency, you will enjoy higher and higher returns on your response rate.

• Mailing to the same list again with a slightly different design or call to action can also bring about strong results. Most direct mail gurus say that businesses don't use their present materials to their full advantage. Use what is working until it no longer pays its way.

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