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Calculating Success

postcard image Use the calculator below to determine your advertising ROI (return on investment) for any direct mail campaign or marketing strategy. Just enter your program costs and projected program results and discover your marketing ROI.
Return On Investment Calculator

A Useful Tool for Determining Your Profitability

Note: The ROI Calculator is a Javascript program. You must have Javascript enabled in order to use it. All fields in the input section are required.

INPUT CAMPAIGN PROJECTIONS
How many pieces are you mailing?    
What are the total program costs? $  
What % response do you expect?   %
What % of responders do you expect will buy?   %
How much do you expect each buyer to spend (on average)? $  

 

CALCULATED ROI RESULTS
Number of Responders: Cost per response: $  
Number of Buyers:   Cost per buyer/new customer: $  
Total Revenue from Program: $ Cost per piece: $    
ROI:   %  
 

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